Questions? We’ve got answers!

We’ve compiled the most common questions about us and how we work.

If you still have any questions, don’t hesitate to reach out via our Contact Us page—we’re here to help!

General FAQs

  • Over the last decade, our team have worked with thousands of brands & celebrities - from Jameson Whiskey, Anytime Fitness, Harrys, the O2 Area, The British House of Commons and Dolce & Gabbana; to Britney Spears, Joan Collins, Lindsay Lohan, Kourtney Kardashian and Strictly Come Dancing.

    From boob tapes, to life coaches; hotel chains to mortgage brokers; and marketing agencies to lube brands.

  • We’re a team of 20+ PR professionals and ex/current journalists headed by our fearless leader and PR supremo, Riley Gardiner.

    We have offices in London, New York and Canada.

  • We’d rather show you than tell you!

    We’re proud of our Excellent rating on TrustPilot.

    Check out our recent reviews on Trustpilot here

  • No Strings Public Relations is an online based PR agency, offering PR & link-building services. We help growing brands secure meaningful press coverage and links with expert support and zero hassle.

  • With a decade in the PR space, we've worked on streamlining our processes using automation tools and AI, so our team can focus on the work that brings the most value to your brand (such as writing and pitching). Working with hundreds of brands, we also have economies of scale - savings that we pass onto our subscribers.

  • We retain full ownership of all content we create, including press releases and media pitches.

  • No, we are not a publisher - we are a team of PR professionals who will pitch your brand to our relevant contacts.

FAQs - our PR Subscription

  • Unfortunately, we can't support brands in these categories:

    ❌ Smoking / Vaping / CBD

    ❌ Politics

    ❌ Gambling

    ❌ Media outlets

    ❌ Music

    ❌ Art

    ❌ Marketing / Lead Gen

    ❌ Film / Actors

    ❌ Fiction authors

    ❌ Fashion brands

    ❌ Jewellery

    If you aren't sure - just drop us an email: hello@nostringspublicrelations.com

  • Yes, you’ll need to be ‘PR-ready’:

    • Looking for UK press.

    • Strong brand identity & online presence (website, social media)

    • Your products / services are on the market (or imminently about to be on the market)

    • Professional quality brand assets / media kit including high-res images

    • You have time to dedicate to PR (usually 10-minutes a day / an hour a week will do) and you’re happy to collaborate with us.

    • You’re happy to use our platform (and have the basic computing skills to do so).

    • You have a minimum of a 6-month budget for this project.

    • You understand that PR isn’t a sole sales-driver and is best combined with other marketing activities.

      When chatting with our team on our initial discovery call we’ll establish whether we’re the right fit for each other.

      After our call, if we think we can help, we'll send you a proposal with a plan for your brand and next steps.

  • Book in chat and if we think we’d be a good fit for each other, we’ll create a PR Strategy for you and share a link for you to sign-up.

  • Nothing at all! We help you secure organic media coverage - no paid placements here.

  • No PR experience or writing skills are required. Our team of PR professionals will take care of all the "heavy lifting" for you and you'll be regularly prompted with action points and PR ideas to keep the momentum going.

  • You’ll have direct access to our team of PR experts for personalised advice, plus access to an online community for knowledge sharing and cross-promotion with other brands.

    You can message us on your portal or book in a call (usually same-day). We’re here to help!

    We’ll also periodically check-in to offer you ideas and advice.

  • Your portal is typically set up within a few hours, and you can start right away. Our team will create a personalised to-do list for you, and you’ll also have an onboarding call to walk you through the process (if you feel like you need it - many don’t).

    Once you’ve added some information and imagery, you’ll start receiving requests from journalists and ideas from the team.

    You’ll also be able to request press releases, which are usually written up within a few hours, so you can start pitching to the media quickly.

  • From local outlets to top-tier international titles, we have relationships with all the best journalists. Thanks to our team's lengthy PR history, we've developed long-term established media connections and are now giving you access.

  • No, only media publishers and God can do that. But for the small money we charge, we like to work with brands we know we can help relatively quickly and easily (we say no to 20% of brands who approach us).

    We have a reputation for delivering articles (our website and socials are littered with them) and we don’t want that to change.

    If you join us, we’ll offer you opportunities to be in the press and ensure that key media contacts are aware of you.

    We can’t force journalists to write about your brand and we don’t buy or pay for articles or backlinks.

    It’s a nice gimmick to guarantee press but usually it comes with a big price tag or the coverage is low-tier / scam sites. That’s not what we’re about.

  • This completely depends on the article, the publication and the content. Some clients have been published within 24-hours of, whereby others have to wait a few months. This is the reason we suggest multiple approaches to ensure press coverage comes in thick & fast.

    Naturally, online pieces will appear much quicker than print pieces (where the lead time is months).

    Our typical clients secures around 2 articles a month once they get into the swing of things.

    Expert comments & Business News press releases are generally quite quick to be published.

    Typically, when promoting products & services, it takes more like 3-6 months to start seeing articles published (but sometimes you can be lucky - it depends on how unique the product or service is and what the media are looking for at the time). 

    As a rule of thumb, press appetite and novelty has a big impact how quick your brand secures press.

  • No - our subscription is monthly-rolling and you can leave anytime before the next monthly renewal.

    If it’s not for you or you want a break, just let us know and we’ll action that for you (no biggie)!

    That being said, to get the benefits of PR it really is a 3-6 month effort (depending on your goals).

  • Yes, you can cancel your subscription anytime. There are no long-term contracts, and you can easily manage your account through our portal - at a click of a button, your subscription is cancelled and you won’t be charged again.

  • We provide real-time media monitoring, so you’ll receive instant notifications when your brand is mentioned in articles, interviews, or product reviews.

  • We handle all media outreach on your behalf - coming up with angles and crafting and pitching press releases directly to our media contacts. Your involvement is minimal, requiring only about 10 minutes a day to tell us what’s going on with your brand, adding information or images, signing-off ideas, signing-off press releases and responding to media requests.

    It's a simple, streamlined process designed to save you time, whilst giving us what we need to help you secure coverage.

  • We measure success through secured media coverage, interviews, and feature placements. Our focus is on generating brand awareness and credibility through tangible media results. Check out our case studies for examples.

  • We create and maintain your media room, ensuring journalists have easy access to your assets like photos, videos, and press releases. You will have full access to update or adjust content in real time as needed.

  • We notify you well in advance of key dates and relevant events, such as holidays or industry-specific events, to allow time for input and collaboration on press releases.

  • Yes, every press release and pitch is fully tailored to your brand, using your unique story, key dates, and relevant information. We don’t rely on templates—everything is customised to ensure the best fit for your brand.

  • Unfortunately, we don’t work with agencies on PR campaigns.

FAQs - our Link Building Service

  • Yes, you’ll need to be ‘PR-ready’:

    • Well-optimised website.

    • A spokesperson we can use for expert comments.

    • Be open-minded about content.

    • Have the budget and patience (it takes a few months to deliver links).

      When chatting with our team on our initial discovery call we’ll establish whether we’re the right fit for each other.

      After our call, if we think we can help, we'll send you a proposal with a plan for your brand and next steps.

  • Book in chat and if we think we’d be a good fit for each other, we’ll create a plan for you and share a link for you to sign-up.

  • Nothing at all! We help you secure organic media coverage - no paid placements here.

  • No - just sit back and we’ll deliver the links.

  • We’d rather show you than tell you!

    We’re proud of our Excellent rating on TrustPilot.

    Check out our recent reviews on Trustpilot here

  • We provide real-time media monitoring, so you’ll receive instant notifications when we secure you each link.

  • Item dLink building is a long-term SEO strategy, and results depend on factors like your industry, competition, and existing domain authority. Most clients see an improvement in organic traffic, search rankings, and domain authority within 3 to 6 months, but high-quality backlinks continue to add value over time

  • We secure high-authority, relevant, and trustworthy websites across a variety of industries, including news publications, niche blogs, and authoritative online magazines. Our focus is on editorial backlinks, meaning your links come from real, high-quality content on reputable sites—never spammy directories or private blog networks (PBNs).

  • We don’t offer pre-approval of pitches. Speed is key in PR—journalists receive a flood of pitches, and we want yours to be among the first they see. That said, we always focus on securing high-quality, relevant backlinks from authoritative sites in your industry. Our approach ensures natural, editorial links that provide long-term SEO value and credibility.

  • No, sorry. Journalists decide on the anchor text themselves. In most cases, they’ll use a branded anchor (your business name or personal name).

  • We start pitching right away, but journalists work on their own schedules, and some sites have longer editorial processes. While we aim to secure placements as quickly as possible, the timeline is ultimately in their hands. That said, sometimes links land sooner—but we can’t guarantee it.

  • Yes, we guarantee a minimum Domain Rating (DR) of 70.

  • Yes, but only high-quality ones. We target top-tier publications known for syndicating to other reputable sites. Only syndicated dofollow links with a DR of 70 or above will count toward your total.

  • Most links will point to your homepage—that’s typically how journalists link when quoting sources.

  • Yes - we can white label this service.